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Sonder

Shopify that runs itself.

We watch every visitor on your store, find the friction, and ship the fix before the next customer hits it. Every week, forever.

We send back a short video of what is costing you sales. No obligation.

AI watches every session Real humans ship every fix Your conversion climbs

Think of it as hiring the world’s best agency, now working for your store 24/7.

It’s not the future. It’s today.
01The layer

One layer. It owns the running of your store.

You stay on top, setting the direction. Underneath you: an AI that never sleeps, senior people who review everything it does, and the tools wired straight into your store.

02What you see

Open it once a week. That’s the idea.

Everything we do lands here. What we fixed, what we found, and what needs a decision from you. Most owners look on a Monday, see the number moved, and close it.

Live for every store on Snowball, from day one.

03The blind spot

Stores don’t break loudly. They slip.

A living store gets a little better every week, and those small wins compound into real growth. The same store left on the odd manual update stays put. The gap between them widens quietly, and that gap is where the money goes.

A living store Slow manual updates the gap Day one Today Growth
A living store, compounding The same store on slow manual updates The gap: the growth you’re missing

our store is doing something right now. A product page loading too slowly to convert on a phone. An app that quietly stopped firing after its last update. A checkout step throwing an error for one payment method. A collection link pointing at a page that no longer exists. Google deciding you are less relevant than you were last month.

None of that turns up in a monthly report. By the time anyone notices, it has been costing you for weeks.

The usual answer is an audit. A tidy document, a list of recommendations, and the doing left on your desk next to everything else you have not got to yet.

A living website is the opposite. We watch what is actually happening on your store, fix what is broken or costing you sales, and ship it. Not a list of recommendations. The work, done.

04Superpowers

Shopify superpowers, included.

Seventeen agents, one for every place a Shopify store leaks money. Each one is a lesson from years of building stores, turned into software that hunts for you.

  • Flip one on and it starts hunting that night
  • AI finds it, a real developer ships it. Nothing lands without human review
  • New powers ship as we invent them, at no extra cost
Explore all 17 superpowers

Included with every Snowball plan.

05Pricing

Two plans. Then custom.

Every plan is month to month, cancel anytime, and starts with a free audit so you see the value before you pay for anything.

Most stores make the month back in the first week.

Week one is the app audit, the cleanup, and the first fixes shipped. That work alone usually covers the fee. Everything after is upside.

  • Free audit first
  • Fixes live in week one
  • Cancel anytime
  • Reversible in one click
Most stores start here

Snowball

For one Shopify store.

$2,200AUD / month

$8,200 to $16,800 hired out separately

Month to month. Cancel anytime.

  • Your store watched around the clock
  • Unlimited fixes, shipped after senior review
  • A weekly call and a plain English report
  • All 17 Shopify superpowers included
  • Every change reversible in one click
Pays for itself in week oneThe app audit and cleanup alone usually cover the month. Every fix after that is upside.
Start with the free audit

If the audit finds nothing worth fixing, you keep the report and owe us nothing.

Snowball Plus

For Shopify Plus and high volume stores.

from $4,400AUD / month

Month to month. Scoped on the audit.

  • Everything in Snowball, plus:
  • Priority build queue
  • Custom feature builds every month
  • Checkout extensibility and app work
  • Quarterly roadmap session
Talk to us about Plus

Starts with the same free audit, sized to your store.

Custom

For more than one store.

Let’s talk

Scoped together. No lock-in.

  • Multiple stores or brands
  • Agencies and their clients
  • Enterprise and platform builds
  • Custom scope, custom cadence
Book a call

Or email tim@sondersites.com and tell us what you run.

What one Snowball replaces
Senior Shopify developer, on retainer$2,500 to $4,500
Conversion specialist$2,000 to $5,000
Site speed and performance$1,000 to $2,500
SEO retainer$1,500 to $3,000
Weekly reporting and account management$1,200 to $1,800
Hired out separately $8,200 to $16,800
You pay$2,200 a month.Usually back in week one.

All figures per month. Typical Australian rates for these roles, taken at the conservative end. AUD before GST.

2 senior devs · 1 project manager · 0 account managers · one business per industry
06Why we built this

I spent years building websites for people, handing them over, and watching them quietly rot.

Not because anyone did anything wrong. A store launches, it is great, and then life happens. An app updates and breaks a page. A sale ends and a link dies. The phone photos get slower, the checkout gets a new step, and nobody notices until a month is already gone. I would send an audit full of things to fix, and it would land on a desk next to everything else the owner had not got to yet.

I did not want to send another audit. I wanted the fixing to actually happen. So we built the thing I always wished existed: a website that gets watched every day and fixed every week, by people, with the boring parts handled by machines so nothing waits.

It is live, and it is working. One store is on it right now, getting a little better every week. I would like yours to be next.

Tim Tim Sullivan · Founder, Sonder · Melbourne
07FAQ

The questions people ask first.

Straight answers. If yours is not here, ask on the audit call.

How is this different from Shopify’s Sidekick?

Sidekick is genuinely good, and it is free. It answers questions and helps you make changes inside your admin. The difference is who does the work. Sidekick hands you the steps. We do the fixing, review it, and ship it, so nothing new lands on your to-do list.

Does anything change on my store without me knowing?

Your theme sits under version control. Every change is a tracked commit, reviewed by a human before it goes live, and reversible in one click. You get a plain English report every week of exactly what shipped. Critical fixes, like a broken checkout, we handle straight away and tell you about. Everything else you approve first.

What if I don’t like a change?

We roll it back. Because every change is a tracked commit, undoing one is one click, not a rebuild. Nothing we do is permanent or a mystery.

Do I have to leave my current setup?

No. We work on your existing Shopify theme and the apps you already use. Nothing gets rebuilt from scratch unless you specifically ask us to.

What happens in the free audit?

You give us your store URL. We walk the path your customers walk, then send back a short video of what is costing you sales and how we would fix it. No obligation. If you never speak to us again, you still keep the audit.

Is my store big enough for this?

If you are selling on Shopify and every lost sale matters, yes. A living website compounds fastest on the stores that never had a full-time developer to catch these things. That is most stores.

See what your store is losing.

Give us your store URL. We send back a short video of what is costing you sales, and exactly how we would fix it. Free, and no obligation.

Or just call · 0402 232 029

Free store audit

We only use this to send your audit. No list, no spam.