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Dead or alive? Free scan
Living Website Work Capabilities Insights Contact Dead or alive? Free scan

Most websites
are dead.

Yours isn't dying. It's already dead. It just hasn't stopped moving yet.

Dead or alive? Free scan

30 seconds. No email required. Or meet Snowball.

What dying looks like

It doesn't crash. It just quietly stops working.

  1. 01
    The form stops sending.

    Someone fills it in. They hit send. Nothing arrives. They do not email again. You never knew they were there.

  2. 02
    The page gets slower.

    Another second to load. Half the phones give up before it paints. They leave. No bounce alert, no note, no trace.

  3. 03
    The copy ages.

    The offer expired months ago. The photos are two seasons old. The words describe a business you have moved on from. It all still sits there, live.

  4. 04
    A competitor moves.

    They change their pricing. They ship a better page. They show up above you in search. You do not move. You do not even notice.

  5. 05
    The site still loads.

    Every check says it is fine. It is online. It is up. It just does not work anymore, and nothing tells you.

and nothing tells you.

The old web vs the living web

There are two kinds of website now.

Same domain. Same logo. Two completely different things. One was built once, before AI, and left to rot. The other is watched by AI and a real team every night, and keeps getting better. That second one is what a website is now.

THE OLD WAY · built once, before AI

dead-site.com.au

THE LIVING WAY · AI and humans, nightly

living-site.com.au
The old way DEAD
  • Built once, then left
  • Breaks silently
  • You find out from a customer
  • Ages in place
  • Same as it was two years ago
  • Loses customers you never see
  • Nobody's job to fix it
  • "It's fine"
The living way ALIVE
  • Watched by AI, every single day
  • Catches it before you do
  • You find out from your dashboard
  • Rewrites itself to keep up
  • Better than it was last week
  • Recovers the ones you were losing
  • AI writes it, a real team ships it
  • Proven fine, in receipts

The fix. Meet Snowball.

Everything watches. A human decides.

A stack that never blinks and a person who checks every call, all feeding into one thing: your website at the centre.

// Your command centre

Your own command centre. Your logo on it.

One calm place to see your site being watched, upgraded and improved. Built by Sonder, branded as yours.

Where this came from

The launch is the easy part.

We were a Shopify agency, and a good one. Over six years we scaled 30+ brands and held a Guinness World Record. We took Purvis Beer from $30k a year to $50k a month, launched Applied EV toward millions in funding, ran multi-year work with RMIT, and built Razorback 4x4 into one of the fastest-growing brands in its category. But every store we handed over started rotting the day we left: forms broke, pages slowed, offers went stale, and nobody was watching. Fixing sites one emergency at a time was no way to run a business, or to run yours. So we merged AI and humans and built the fix: a website that heals itself and never stops getting better.

Tim Sullivan

Tim Sullivan

Founder, Sonder Sites · Melbourne

  1. 2019 · The agency years Enterprise Shopify builds, 30+ brands. Shopify Plus builds for brands across Australia.
  2. The pattern Every site we handed over started rotting the day we left. We kept getting called back to fix the same rot.
  3. The asks Clients kept asking us to stay on and keep it alive. Stay on. Watch it. Keep it moving. Every client, same ask.
  4. The build So we built Snowball: AI watching, humans deciding. AI watching all night. Humans deciding what ships.
  5. Now The Living Website. Every new site makes the whole ecosystem smarter. Every new site makes the whole ecosystem smarter.
See the work A case study Tim on LinkedIn

// THE ECOSYSTEM

Your site inherits every win we have ever had.

When one site we run finds a win, every other site gets it that same night. Years of fixes, saves and wins, already compounding. Join, and your site starts life with all of them behind it.

The ecosystem so far

  • One site wins a play. Every site runs it.
  • One site takes a hit. Every site is protected that night.
  • Every new site joins smarter than the last.
Purvis Beer $30k a year to $50k a month Read the case study Razorback 4x4 Fastest-growing in its category Read the case study 12 Boards Six years, still compounding Read the case study
Join the ecosystem See the work

// THE GROWTH DECISION

The earlier you join, the longer you compound.

One weekly price. Your whole site watched, healed and improved every night, and getting sharper as the ecosystem around it grows. The sooner you join, the more it compounds.

Founding rate · first 20 clients

$500 AUD / week

Locked for our first 20 clients. Yours for as long as you stay.

First week free. No contract, no setup fee, cancel anytime.

Start your free week

The whole point is that your site keeps getting better. If it ever stops earning its keep, cancel in one click. No lock-in, no hard feelings.

No lock-in · Human sign-off · Built to earn its keep

What your $500 covers

  • The monitoring stackSentry, PostHog, Google, Vercel and more, watching your site every hour. Hundreds a month on their own.
  • AI agents on the workWriting the fixes and the ideas around the clock, so nothing waits for business hours.
  • A real senior teamReviewing, deciding and building the big ones by hand. This is the part everyone else charges a fortune for.
  • Your branded dashboardEvery fix, catch and win, in plain words.

That stack, plus AI, plus a senior team, would run most agencies thousands a month. You get all of it, watched and improved every week, for $500.

Not ready? Run the free scan first and see where your site actually stands. Dead or alive? Free scan →

Two options

Your website is one of two things right now.

Dead and still moving, or alive and getting better. There's no third state. Find out which one you've got.

DEAD Think yours might be one of them? Run the free scan. Run the free scan ALIVE Ready to bring it to life? Meet Snowball. Meet Snowball

Built in Melbourne. Signed off by humans.

no one is watching

Most websites are dead.

Yours isn't dying. It's already dead. It just hasn't stopped moving yet.

always on

The AI watches.

The human decides.

Agents watch every visitor, every hour, and fix what breaks before you notice. We make the calls that matter. Nothing ships without a human.

compounding

It compounds.

Every site we run makes yours sharper. That is a living website.