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Most websites
are dead.

Sonder builds living ones. Websites that keep publishing, learning and selling long after launch.

Dead or alive? Free scan See living sites

30 seconds. No email required. Or meet Snowball.

Watch what happens

There is a new way

What if everything just worked?

  • The phone rings.
  • The inbox fills.
  • The sales land.

the ecosystem making it happen

AI A real team The hive mind
Book a meeting with Tim

See how it works in 15 minutes. Or take the free scan first.

What dying looks like

It doesn't crash. It just quietly stops working.

  1. 01
    The form stops sending.

    Someone filled it in last Tuesday. A real job with a real budget. They hit send, nothing arrived, and they rang the next business on Google. You will never know they existed.

    Cost: every enquiry since it broke.

  2. 02
    The page gets slower.

    Every app bolted on to fix one thing broke two others and slowed the lot. It takes eight seconds to load on a phone now. Most people give you three. Google watches them walk and quietly hands your spot to someone faster.

    Cost: half your visitors, every single day.

  3. 03
    The site goes stale.

    The offer expired in March. The prices are two years old and you honour them anyway, through gritted teeth. The photos show staff who left. Every visitor can feel it: nobody is home.

    Cost: their trust, in five seconds flat.

  4. 04
    A competitor moves.

    They reshot their photos, rewrote their prices, and answered the questions you get asked every day. Google noticed. Your customers noticed. Nobody is paid to notice for you.

    Cost: your spot on page one.

  • Your booksan accountant
  • Your cara mechanic
  • Your bodya GP
  • The coffee machinea service plan
  • Your websiteno one

Your website has no one.No alarm when it breaks. No invoice for what it loses. Just a phone that rings a little less than last year.

The fix. Meet Snowball.

Eight tools watch. Three minds decide.

Eight tools on the outside, never blinking. An inner circle that decides together: the hive mind, Claude and a real human. Nothing touches your site until the circle agrees.

// Your command centre

Your own command centre. Your logo on it.

One calm place to see your site being watched, upgraded and improved. Built by Sonder, branded as yours. Here it is through a real client's eyes.

Where this came from

The launch is the easy part.

We were a Shopify agency, and a good one. Over six years we scaled 30+ brands and held a Guinness World Record. We took Purvis Beer from $30k a year to $50k a month, launched Applied EV toward millions in funding, ran multi-year work with RMIT, and built Razorback 4x4 into one of the fastest-growing brands in its category. But every store we handed over started rotting the day we left: forms broke, pages slowed, offers went stale, and nobody was watching. Fixing sites one emergency at a time was no way to run a business, or to run yours. So we merged AI and humans and built the fix: a website that heals itself and never stops getting better.

Tim Sullivan

Tim Sullivan

Founder, Sonder Sites · Melbourne

  1. 2019 · The agency years Enterprise Shopify builds, 30+ brands. Shopify Plus builds for brands across Australia.
  2. The pattern Every site we handed over started rotting the day we left. We kept getting called back to fix the same rot.
  3. The asks Clients kept asking us to stay on and keep it alive. Stay on. Watch it. Keep it moving. Every client, same ask.
  4. The build So we built Snowball: AI watching, humans deciding. AI watching all night. Humans deciding what ships.
  5. Now The Living Website. Every new site makes the whole ecosystem smarter. Every new site makes the whole ecosystem smarter.
See the work A case study Tim on LinkedIn

// THE ECOSYSTEM

Your site inherits every win we have ever had.

When one site we run finds a win, every other site gets it that same night. Years of fixes, saves and wins, already compounding. Join, and your site starts life with all of them behind it.

The ecosystem so far

  • One site wins a play. Every site runs it.
  • One site takes a hit. Every site is protected that night.
  • Every new site joins smarter than the last.
Purvis Beer $30k a year to $50k a month Read the case study Razorback 4x4 Fastest-growing in its category Read the case study 12 Boards Six years, still compounding Read the case study
Join the ecosystem See the work

// THE GROWTH DECISION

The earlier you join, the longer you compound.

One weekly price. Your whole site watched, healed and improved every night, and getting sharper as the ecosystem around it grows. The sooner you join, the more it compounds.

Founding rate · first 20 clients

$500 AUD / week

Locked for our first 20 clients. Yours for as long as you stay.

First week free. No contract, no setup fee, cancel anytime.

Start your free week

The whole point is that your site keeps getting better. If it ever stops earning its keep, cancel in one click. No lock-in, no hard feelings.

No lock-in · Human sign-off · Built to earn its keep

What your $500 covers

  • The monitoring stackSentry, PostHog, Google, Vercel and more, watching your site every hour. Hundreds a month on their own.
  • AI agents on the workWriting the fixes and the ideas around the clock, so nothing waits for business hours.
  • A real senior teamReviewing, deciding and building the big ones by hand. This is the part everyone else charges a fortune for.
  • Your branded dashboardEvery fix, catch and win, in plain words.

That stack, plus AI, plus a senior team, would run most agencies thousands a month. You get all of it, watched and improved every week, for $500.

Not ready? Run the free scan first and see where your site actually stands. Dead or alive? Free scan →

Two options

Your website is one of two things right now.

Dead and still moving, or alive and getting better. There's no third state. Find out which one you've got.

DEAD Think yours might be one of them? Run the free scan. Run the free scan ALIVE Ready to bring it to life? Meet Snowball. Meet Snowball

Built in Melbourne. Signed off by humans.

no one is watching

Most websites are dead.

Yours isn't dying. It's already dead. It just hasn't stopped moving yet.

always on

The AI watches.

The human decides.

Agents watch every visitor, every hour, and fix what breaks before you notice. We make the calls that matter. Nothing ships without a human.

compounding

It compounds.

Every site we run makes yours sharper. That is a living website.