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Richmond · Kyneton · New York

See the
Unseen.
Break the Expected.

Sonder — the realisation that every brand has a story as vivid as your own. We see what others overlook. We build the systems others won't touch.

Shopify Plus Integrations SaaS

$1M–$20M brands trust us to build
what moves the needle.

Who We Are

We see what others overlook — then build what they won't touch. Not a 40-person agency. Not pixel-pushers. Two disruptors who've scaled 30+ brands past $1M, hold a Guinness World Record, and ship their own SaaS because they only recommend what they'd stake their name on.

People we asked to say nice things so you think we're awesome

Hover to pause

"We worked with Tim from Sonder on one of our biggest digital projects to date. Professional, friendly, and there when we needed them most."

"Easily the best devs I've worked with. Fast, accurate and used initiative to make improvements. Tim's a lovely guy too."

"They didn't just build a website — they got what 12 Boards is about and delivered a Shopify setup that's fast, easy to manage, and driving real results."

"Sonder made the complex feel simple. Subscriptions, memberships, custom POS integrations — they delivered. The setup just works."

"We worked with Tim from Sonder on one of our biggest digital projects to date. Professional, friendly, and there when we needed them most."

"Easily the best devs I've worked with. Fast, accurate and used initiative to make improvements. Tim's a lovely guy too."

"They didn't just build a website — they got what 12 Boards is about and delivered a Shopify setup that's fast, easy to manage, and driving real results."

"Sonder made the complex feel simple. Subscriptions, memberships, custom POS integrations — they delivered. The setup just works."

What's on
the menu.

The stuff that gives us goosebumps. Genuinely.

All Commerce Engineering AI-Assisted Strategy

About Us

Two people.
Zero bloat.

The strategy and vision of a big agency, the speed and agility of a startup. No account managers, no handoffs, no layers of nonsense.

Tim Sullivan

Tim Sullivan

StrategyDesignVision

Client strategist, design-led thinker, and the person who sits between your business goals and what actually gets built.

Over a decade shipping for brands like 2XU, RMIT, Coles, and CASA. Builds and runs his own SaaS products — because he knows what it costs to ship something real.

Tim sees around corners. He'll tell you what to build, what to kill, and why the thing you thought was a feature is actually your whole business model.

Ying

Ying

EngineeringArchitectureBuilds

Senior developer who thinks outside the box and builds things that shouldn't be possible with a two-person team.

Shopify apps, custom software, massive websites, native apps. If it can be coded, Ying has probably already built something harder.

The kind of engineer who doesn't just follow a spec. He improves it mid-build.

Better together.

Two people who've been building together long enough to finish each other's pull requests. Tim handles the client, the strategy, and the design. Ying handles the architecture, the code, and the impossible.

The result: enterprise-grade work, delivered at startup speed, without the overhead of a 40-person agency billing you for project managers and Slack messages.

Based in Richmond, Kyneton & New York. Building for brands across Australia and beyond.

10+
Years shipping
3
SaaS products launched
$200k+
Avg enterprise engagement
100%
Delivered on time

Have a system
that needs fixing?
We love the hard ones.

Let's build something →