Action sports retailer on Shopify. Surfboards, skateboards, and snow gear with a brand experience as raw as the sport.
twelveboardstore.com.au →
12 Boards needed a store that captured the energy of action sports without sacrificing usability. Their previous site was slow, the brand didn't translate online, and the checkout experience was losing customers at the final step.
We built a fast, visually-driven Shopify store that leads with lifestyle imagery and video. Product pages are designed for the way action sports customers shop: specs up front, reviews prominent, and a one-click path to checkout. The brand voice carries through every touchpoint.
Revenue grew 55% year-on-year. Returning customer rate hit 28%, driven by Klaviyo post-purchase flows and a loyalty program. Session duration tripled as customers actually enjoy browsing the store.