Performance health and recovery brand on Shopify. Subscription model, custom product bundles, and Klaviyo-driven retention.
www.aidstation.com.au →
Aid Station needed to transition from a basic Shopify store to a subscription-first model. Their product range of electrolytes, recovery supplements, and performance nutrition required a flexible bundling system and automated reorder flows.
We rebuilt their store around subscriptions. Custom bundle builder lets customers create their own recovery packs. Klaviyo flows handle the entire retention lifecycle: reminders, reorder prompts, win-backs, and educational content sequences. The product pages focus on performance data and ingredient transparency.
Subscription growth jumped 120% in the first quarter. Repeat purchase rate sits at 38%, well above the supplement industry average. The automated Klaviyo flows now drive a third of total revenue without any manual intervention.