Caravan and camping accessories retailer on Shopify. Product-rich catalogue, vehicle compatibility, and a customer experience built for weekend warriors.
www.caracsuperstore.com.au →
CARAC had a huge product catalogue but their online store didn't do it justice. Navigation was confusing, mobile experience was poor, and customers couldn't easily find accessories compatible with their specific caravan or camper setup.
Complete Shopify rebuild with a focus on product discovery. Smart filtering by vehicle type, use case, and brand. Mobile-first design since most of their customers browse on phones while at caravan parks or on the road. Streamlined checkout with upsell recommendations based on what they're buying.
Conversion rate jumped 73% and mobile revenue increased 60%. The improved navigation and filtering means customers find what they need faster, and the smart recommendations increase average order value consistently.