Cushla Whiting

The Challenge

Cushla Whiting creates some of Australia's finest handcrafted jewellery, with pieces ranging from $5,000 to $100,000+. Their existing website didn't reflect the calibre of their work. Product photography was stunning but the shopping experience felt generic.

They needed a site that communicated luxury without being stuffy, and made high-value purchases feel considered rather than transactional.

What We Built

We designed and built a bespoke Shopify store that treats every product page like a gallery exhibit. Full-bleed imagery, considered typography, and a pace that lets the craftsmanship speak.

• Product Showcases - Each piece gets a cinematic presentation with zoom, 360 views, and material details that justify the price point.
• Appointment Booking - Integrated scheduling system for in-store consultations, connected directly to their calendar.
• Custom Enquiry Flow - Bespoke commission requests with guided forms that capture exactly what the jeweller needs to begin a custom piece.

The Result

Online enquiries increased 85% in the first three months. Average session duration tripled as customers spent more time exploring collections. The site now drives a significant portion of in-store foot traffic through the appointment booking system.